1.Competent manager, and well- trained staff (Chip Conley)
2.Charge lower fees than their competitors
3.Guarantee of safety for a host (insurance $1million/booking)
1.More susceptible to legal requirements.
2. Easy to imitate.
1. Change in the regulation make the condition better.
2. Gain more profit from the global market.
3.Potential to expand to tourism markets (car rentals, tours.. etc)
1. Growth of competitors/new entrants.
2. Regulations and laws within some states and countries.
3.Appear legal actions prevent the
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