Write a paper on how a particular company uses e-commerce in developing a strategic advantage to improve its efficiency or market share and create increased profits.

Objectives

The objective of this project is to allow you to select an area of telecommunications and evaluate its impact on a particular business. The purpose is to evaluate how a company uses telecommunications to improve its strategic or competitive advantage in its industry, and/or how the company’s innovative use of telecommunications solves a real-world business problem.

You can select a topic and company with which you are familiar or you may research a company. Select your topic from one of these three basic areas:

• E-commerce – Write a paper on how a particular company uses e-commerce in developing a strategic advantage to improve its efficiency or market share and create increased profits.
• Mobile Application – Write a paper on how a particular company uses a mobile application in developing a strategic advantage to improve its efficiency or market share and create increased profits.
• VoIP Transition – Write a paper on the reasons a company would migrate from a public switched telephone network (PSTN) to a VoIP network using the Internet and how this would develop a strategic advantage to improve its efficiency or market share and create increased profits.

• Overview and current status of the company. This should include the following: Short (not more than 1 page) introduction to the paper, the major players in the company’s industry, and a brief historical review of the company.