Why is it best for large organizations like Comcast to use both PEST and Porter’s 5 Forces analysis in helping its leaders to understand their particular external environment? Make sure you demonstrate understanding of both analytical processes in your discussion and give clear, Comcast related examples to support your arguments.
Second, describe how the information obtained from the organization’s macro-level external analysis might be used by an organization like Comcast in performing their SWOT analysis.
In short, what should an organization like Comcast be doing to analyze the external environment at the macro-level and how does that overlap with the organization’s micro-level analysis efforts? Make sure you provide well-reasoned and well supported arguments.