What should the titles of the jobs be and what should the job specifications include for each type of position?

Their employees are young but experienced outdoors personnel. They outsource any inventions they create in terms of gear to two companies in Asia. They then sell assorted existing gear from other companies as well. Usually they have had no problems hiring people through referrals and social networking. But lately they have had some concerns that some of the potential employees may pose a security risk and expose them to additional liability. They also need to hire additional coordinating and administrative personnel. Their clients are typically in their 40s, 50s, and 60s. But one of their faster growing segments is young families.

What should the titles of the jobs be and what should the job specifications include for each type of position?
How should they advertise these positions? Justify your choices.