Travel Motives and Social Media Behaviors Critical Literature

This assignment serves as a practice for student who is graduating next year. Based on the given research objective and topic, student needs to find relevant and useful theories/model that would help further this research and then write a Critical Literature Review.

It has to point out the both advantages as well as limitations that these theories /models may have in this given research.

NOTE : APA REFERENCE – PLEASE FORMAT REFERENCE AUTOMATICALLY USING MICROSOFT WORD – EASIER FOR FOR LATER BIBLIOGRAPHY UPDATE

RESEARCH TOPIC : Travel motives + social media behaviors

OBJECTIVE :

To gain insight into travel motives and social media behaviors of Vietnamese travelers aged 24-35, in order to devise a social marketing communication plan that helps increase the brand awareness of company towards this target group

Suggestions : Looking for theories/models about travel motives, consumer decision making process, steps of developing social media marketing communication plan, facebook as a communication marketing tool, brand awareness ( how to increase brand awareness – social media ) ,KPI metrics .

Concerning the models, there are 2 models that have to be included in the Critical Literature Review

-AIDA MODEL

-BENCHMARKING


 

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