There have been many stories throughout history of leaders who have been corrupted by their power. The very definition of leadership as “a process by which an individual influences the group to achieve a common goal” (Northouse, 2016, p. 6) implies the power to exert influence. Leaders must exert power in order to lead, but they must also strive to understand the complexities of power. Research by French and Raven (1959) and by others (Burns, 1976; Neck & Manz, 1994) provides insight on the types, or bases, of power available to a leader, the process of choosing among those bases, and the motivations for leaders’ choices (Northouse, 2016, p. 379).

ek’s Case “Gillette: Why Innovation May Not Be Enough” (located in textbook appendix) After reading, reviewing, analyzing and evaluating the case study, pretend you are the Executive Marketing Director for Gillette. Develop a 3-5 minute video that will be shared with the newly formed New Product Development Team. You may use any video recording device that will produce an MP4 video. When you write your script for the presentation, be sure to cite at least two outside sources to back up your arguments. Your presentation should address the following questions (at a minimum). Feel free to include insights gleaned from our study of marketing analysis so far
April 23, 2018
Catholic • Orthodox • Protestant • Pentecostal
April 23, 2018

 

There have been many stories throughout history of leaders who have been corrupted by their power. The very definition of leadership as “a process by which an individual influences the group to achieve a common goal” (Northouse, 2016, p. 6) implies the power to exert influence. Leaders must exert power in order to lead, but they must also strive to understand the complexities of power. Research by French and Raven (1959) and by others (Burns, 1976; Neck & Manz, 1994) provides insight on the types, or bases, of power available to a leader, the process of choosing among those bases, and the motivations for leaders’ choices (Northouse, 2016, p. 379). Recent researchers (Barbuto & Warneke, 2014; Vevere, 2014) also explore the effectiveness of using individual bases of power in particular situations and the effects certain bases of powers have on leaders and those they lead. Armed with this information, leaders can avoid utilizing certain bases of power when the choice may lead to negative consequences. They can instead choose to wield power in ways that will foster organizational success. Understanding the bases also gives both leaders and followers insight into situations they observe and difficult interpersonal interactions they negotiate.

 

To prepare for this Assignment, consider Case Study 7.1, “His Team Gets the Best Assignments” on pages 150–151 of Northouse (2016).

 

By Day 7

 

Submit a 3-page analysis of the case study. In your analysis, do the following:

 

  • Identify twoof French and Raven’s bases of power in the case study, and explain how leaders can use these bases of power to exert influence.
  • Explain how you might use your knowledge of Frenchand Raven’s theory to resolve one of the problems presented in the case study. Justify your response.

 

Note: Be sure to use the APA Course Paper Template (6th ed.) to complete this Assignment. Also, refer to the Week 4 Assignment Rubric for specific grading elements and criteria. Your Instructor will use this rubric to assess your work. Please Note: For each page of your paper, you must include a minimum of two APA-formatted scholarly citations.

 

Submission and Grading Information

 

To submit your completed Assignment for review and grading, do the following:

 

  • Please save your Assignmentusing the naming convention “WK4Assgn+last name+first initial.(extension)” as the name.
  • Click the Week 4 AssignmentRubric to review the Grading Criteria for the Assignment.
  • Click the Week 4 Assignment You will also be able to “View Rubric” for grading criteria from this area.
  • Next, from the Attach File area, click on the Browse My Computer Find the document you saved as “WK4Assgn+last name+first initial.(extension)” and click Open.
  • If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
  • Click on the Submitbutton to complete your submission.

 

Learning Resources

 

Note: To access this week’s required library resources, please click on the link to the Course Readings List, found in the Course Materials section of your Syllabus.

 

Required Readings

 

Northouse, P. G. (2016). Leadership: Theory and practice (7th ed.). Thousand Oaks, CA: Sage.

  • Case 7.1, “His Team Gets the Best Assignments” (pp. 151–152)

 

Barbuto, J. E., Jr., & Story, J. S. P. (2011). Work motivation and organizational citizenship behaviors. Journal of Leadership Studies, 5(1), 23–34. doi:10.1002/jls.20202

Note: Retrieved from the Walden Library databases.

 

Dwyer, P. C., Bono, J. E., Snyder, M., Nov, O., & Berson, Y. (2013). Sources of volunteer motivation: Transformational leadership and personal motives influence volunteer outcomes. Nonprofit Management & Leadership, 24(2), 181–205. doi:10.1002/nml.21084

Note: Retrieved from the Walden Library databases.

 

Effelsberg, D., Solga, M., & Gurt, J. (2014). Getting followers to transcend their self-interest for the benefit of their company: Testing a core assumption of transformational leadership theory. Journal of Business & Psychology, 29(1), 131–143. doi:10.1007/s10869-013-9305-x

Note: Retrieved from the Walden Library databases.

 

Fehr, E., Herz, H., & Wilkening, T. (2013). The lure of authority: Motivation and incentive effects of power. American Economic Review, 103(4), 1325–1359. doi:10.1257/aer.103.4.1325

Note: Retrieved from the Walden Library databases.

 

Jenkins, S., & Delbridge, R. (2013). Context matters: Examining “soft” and “hard” approaches to employee engagement in two workplaces. International Journal of Human Resource Management,24(14), 2670–2691. doi:10.1080/09585192.2013.770780

Note: Retrieved from the Walden Library databases.

 

Raven, B. H. (1993). The bases of power: Origins and recent developments. Journal of SocialIssues, 49(4), 227–251.

Note: Retrieved from the Walden Library databases.

 

Schriesheim, C. A., Podsakoff, P. M., & Hinkin, T. R. (1991). Can ipsative and single-item measures produce erroneous results in field studies of French and Raven’s (1959) five bases of power? An empirical investigation. Journal of Applied Psychology, 76(1), 106–114. doi:10.1037/0021-9010.76.1.106

Note: Retrieved from the Walden Library databases.

 

Walden University. (2015a). APA course paper template (6th ed.). Retrieved from http://academicguides.waldenu.edu/ld.php?content_id=7980596

 

Required Media

 

Laureate Education (Producer). (2013b). Leadership and power [Video file]. Baltimore, MD: Author.

 

 

Note: The approximate length of this media piece is 1 minute

 

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