Scenario: SmoothCity is a beverage company that sells its drinks through kiosks in only the largest.

Scenario:

SmoothCity is a beverage company that sells its drinks through kiosks in only the largest cities in the U.S. The company’s current mission is to provide healthy, affordable beverages to people of all ages. They pride themselves on providing beverages that are healthy and fresh, but also provide low-sugar options. Currently they are considering expansion into other countries, beginning in the cities of London, England; Paris, France; and Dubai, United Arab Emirates. They realize the first step is to do an analysis of the external marketing environment.

Marketers conduct due diligence for the business by scanning the environment for social, demographic, economic, technological/communications, political/legal, competitive opportunities or threats. In this Assignment, you will practice scanning the global marketing environment for opportunities or threats to the SmoothCity organization’s possible expansion into London, Paris, and Dubai by doing some research on the Internet. You will determine the best means to enter the country markets involved based on your analysis.

Adapt the table below to begin your analysis of London, Paris, and Dubai, after taking the Market Commonalities tutorial in the Learning Activity area. Include a minimum of 2 data points for each factor for each city.

Examines the external opportunities and threat factors regarding possible expansion into London, Paris, and Dubai noting at least 2 data points for each factor for each city as seen below:

1. Each of the below areas should be analyzed for each country. 2 examples for Opportunities and Threats should be provided. Please provide references to support each. I provided 1 example below:

Socio-cultural

Opportunity

Threats

London

London citizens are accustomed to use more, especially for products that are out of their area, making it a good place for a company like SmoothCity to enter it (Milner, 2016).

.

Paris

Dubai

Economic

Opportunity

Threats

London

Paris

Dubai

Political

Opportunity

Threats

London

Paris

Dubai

Legal

Opportunity

Threats

London

Paris

Dubai

Technological

Opportunity

Threats

London

Paris

Dubai

Competitive

Opportunity

Threats

London

Paris

Dubai

Demographic

Opportunity

Threats

London

Paris

Dubai

Resources:

The International Database of the U.S. Census
http://www.census.gov/population/international/data/idb/informationGateway.php

The World Factbook at the CIA website:
https://www.cia.gov/library/publications/the-world-factbook/

The U.S International Trade Administration website:
http://trade.gov/

U.S. Department of Commerce:
http://www.commerce.gov

U. S. Small Business Administration – Scroll all the way down the page to: “Featured Tool: Start Analysis: See how your business stacks up to the competition.”
https://www.sba.gov/tools/sba-learning-center/search/training

Search using your browser for the terms of your search such as “product brand loyalty statistics,” etc.

Please read the scenario in which company wants to expand his business in Dubai , Paris and London and wants to look for the threats and oppourtunities. Please provide two points for each threat and oppourtunity in the table given above and Answer this questions ASAP and please provide reference for the question 1.

Thanks

 

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