Review and critically evaluate, based on practitioners and academic knowledge.

Review and critically evaluate, based on practitioners and academic knowledge, the 2014-15 marketing communications campaign of a brand known to you.

* Based on the findings from your analysis (from both a practitioner and academic standpoint), make overview recommendations for a future marketing communications campaign for that brand.

* Include a agency brief for creative work for the future campaign for that brand.

* Report appendices should include the following: