Review and critically evaluate, based on practitioners and academic knowledge, the 2014-15 marketing communications campaign of a brand known to you.
* Based on the findings from your analysis (from both a practitioner and academic standpoint), make overview recommendations for a future marketing communications campaign for that brand.
* Include a agency brief for creative work for the future campaign for that brand.
* Report appendices should include the following:
– Output of a session working creatively on the brief.
– timing plan for the future campaign
– proposed budget for the future campaign.
– Evidence of engagement with Minerva ( at least 3 screen grabs of activity posted in a timely fashion).