Primary and Secondary Data Discussion

Review the presentation on Primary vs. Secondary data:

https://www.slideshare.net/parabprathamesh/primary…

  • Provide one example of primary data and one example of secondary data.
  • Briefly describe where can this data be found and how it can be used. For example: Primary data could be a survey about job satisfaction collected by the researcher using SurveyMonkey.

Examples of secondary data can be found in this website:

http://www.secondarydata.com/secdata/gov.asp

Module 4 – Background

Overview of Methods in Business Research

Required Reading

Trochim, W. M. (n.d.) The Research Methods Knowledge Base, 2nd Edition. Retrieved from http://www.socialresearchmethods.net/kb/qualdata.p…

Marshall, C., & Rossman, G. B. (2006). Designing Qualitative Research (4th ed.). Thousand Oaks, CA: Sage Publ.Chapter 4: Data Collection Methods. Available at https://www.sagepub.com/sites/default/files/upm-bi…

North Dakota Compass (n.d.) Data Collection Methods. Qualitative Data Collection Methods. Available at http://www.ndcompass.org/health/GFMCHC/Revised%20D…

Optional Reading

O’Brian, R. (1998).* An overview of the methodological approach of action research. Available at from http://www.web.net/~robrien/papers/arfinal.html

Trochim, W. (2006).* Qualitative measures. Research methods knowledge base. Available at from http://www.socialresearchmethods.net/kb/qual.php

*Resource is dated; however, it provides significant contribution to content discussion.

Varja, K., Talley, J., Meyers, J., Parris, L., & Cutts, H. (2010). High school students’ perceptions of motivations for cyberbullying: An exploratory study. The Western Journal of Emergency Medicine, vol11(3). pp. 269–273. Retrieved January 2014 from EBSCO.

 

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