Now that you have your approved idea for the project it is time to begin the second part of the project, which builds on Project Part 1. Using the same company of choice that is proposing an expansion opportunity overseas, conduct research on the country. Specifically focus on the culture and cultural exchange. For the culture, review the web site http://geert-hofstede.com/ to compare the cultural differences between the countries. Identify the cultural differences and consider the cultural exchange. In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning.
Identify the following:
- Cultural differences
- Cultural exchange
- Distribution Methods
Submit a two- to three-page Word document using 12-pt. font and APA format
References must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below.
Submit your work in the “W4 Dropbox for Capstone or Internship” found in the W4 Folder
|Grading Criteria Assignments||Maximum Points|
|Meets or exceeds established assignment criteria||40|
|Demonstrates an understanding of lesson concepts||20|
|Clearly presents well-reasoned ideas and concepts||30|
|Uses proper mechanics, punctuation, sentence structure, spelling, and APA||10|