Five (5) Page Paper in BUS 599 Strategic Management (Ethics & Social Responsibility Plan)

The Ethics & Social Responsibility plan will be five (5) pages:

Describe the ways in which your company (Smuuvi) is committed to being a good corporate citizen.

Smuuvi Business Plan attached for use.

Hints: Consider the following areas:

  • Creating jobs
  • Following the laws of every jurisdiction in which your company operates
  • Fair and honest treatment of employees
  • Non-discrimination of employees and increasing diversity of your work force
  • Discuss how your company’s activities will affect the environment and identify the steps you will take to mitigate any negative impacts.

Hints: As a beverage company, consider such issues as your choice of packaging, disposal of bottles / packages by consumers, and your use of resources, such as water in areas where water may be scarce.

  • Determine any health issues / claims related to the product you are making, whether negative or positive. Suggest the strategy your company will use to mitigate any negative issues, and to ensure any positive claims are true.
  • Many beverage products have negative health impacts on certain segments of a population (e.g., children, pregnant mothers, etc.). Suggest your company’s plan, through advertising, distribution, and / or other methods, to target and reach only appropriate market segments.

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