You are a management consultant and Dean Osman has approached you on behalf of Skyline International for consultation and advice.
Attached is the Skyline International case study. You are required to write one essay, for the following:
1 – Explain how the psychological contract can be integrated in Skyline International considering the significant amount of negative feedback from staff being faced by the organization? (30 marks)
2 – Describe the types of communication mechanisms that can be adopted by Dean and the top management to help ensure better understanding and co-ordination not only between themselves, but also with employees? (30 marks)
3 – Considering the events that happened in Skyline International, discuss the importance of conducting appraisals and rewarding employee performance on a regular basis, besides providing possible solutions for retaining employees using above processes? (40 marks)
Needs to contain the following format.
Body (definitions of relevant terms to be provided, appropriate theories or concepts or models including diagrams to be integrated and applied to case with considerable level of logical reasoning and analysis).
Conclusion with Recommendations and
Bibliography / Reference list.
Total Word count is 3000 words.
The essay content should reflect logical and analytical application of theories or concepts or models to the case. More details on this will be discussed by the lecturer in the class.
An electronic file of the essay needs to be submitted via the Turnitin link for this module before the deadline of Week 7 Friday 17th March 2017, before 16.00hrs. of this semester. This deadline cannot be changed in any circumstance.
You must follow ICP In house style guidelines. The font should be of Times New Roman with size 12. Headings can be of size 14. Page margins should be of Top 2.54 cms, Bottom 2.54 cms, Left 2.54 cms and Right 2.54 cms. Line spacing should be 1.5 cms.
Important note to students:
Please see the case study and marking criteria at the end of this Case Study.
Skyline International is an airlines company set up by Dean Osman in 1994. The company started its operations initially from London to New York with four flights and then gradually extended its travel destinations to more than 48 countries with around 280 flights in its fleet as of August 2014. More than 50,000 employees including pilots, co-pilots, flight engineers, maintenance engineers, ground crew and other administrative staff work 365 days 24X7 across a range of shifts trying to achieve a balance between offering efficient and effective service to the customers and also to ensure the business is sustaining with healthy profit portfolio thereby satisfying the shareholders expectations. Even though the company started initially in 1994 with the capital invested by Dean who is originally a property developer, from the year 1999, it started sourcing majority of its finance from venture capitalists, banks and other investors to meet its financial needs. As the company has been performing well with a strong balance sheet and impressive track record, sourcing investment has never been a problem to Dean.
Majority of Skyline International fleet transports passengers be
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