Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.

Please answer and explain why for each question . The questions are attached in the file below.Thank you.incase if the file has problems opening the questions are also posted below.1.Patents, rights to drill for oil on someone’s land, and copyrights of creative works such as books are:special possessions.tangible possessions.inalienable possessions.
September 23, 2019
The Breathless patient References (in Text and End text) no less than 10 references 2006 and above only. More marks allocated for recent Journal articles. I WOULD LIKE 14 REFERENCES with JOURNAL ARTICLES). NO WEBSITE PLEASE NO Wikipedia
September 23, 2019

Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.

Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers the latest information on new medical research findings and general health and fitness articles. The company just has been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Sparrow’s mailing list for a direct-mail promotion.

Ethics Questions:

1. What should Sparrow Pharmaceuticals do?

2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.

3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain.

4. Does the AMA Statement of Ethics address the use of the customer information by multiple divisions of the same company? Go to http://www.marketingpower.com and review the statement. Then write a brief paragraph on how the AMA Statement of Ethics relates to Sparrow Pharmaceuticals’ dilemma.


 

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