1. After reading Chapter 8, please review the Summary By Learning Objectives. Answer each of the following questions and submit your responses as part of Module 4 assignment: Writing in the indirect order usually requires more words than does writing in the direct order. Since conciseness is a virtue in writing, how can the more wordy indirect order be justified? Explain and discuss. Some business writers explain an adjustment refusal simply by saying that company policy did not permit granting claims in such cases. Is this explanation adequate? Discuss.
After reading Chapter 9, please review the Summary By Learning Objectives, and submit your comments to the following as part of Module 4 assignment: Compare persuasive requests and sales messages. What traits do they share? How are they different? Explain. Discuss the relationship between the sales message and its accompanying support information in an example you’ve seen. What was the purpose of each piece? Explain. List the tangible and intangible benefits that you might describe when promoting the following items or services: (a) Membership in a health club,(b) High-speed Internet service or digital cable service, (c) A certain line of clothing, and (d) Car insurance. Explain.
After reading Chapter 10, please review the Summary By Learning Objectives, and submit your comments to the following as part of Module 4 assignment: · Discuss the value of each of the sources for finding jobs (a) before an internship (b) right after graduation, and (c) after 20 years of work in a specialty field. · Discuss some of the advantages that writing a thank-you note to the interviewer gives the writer.
Go to page 220 and read # 19 and prepare a letter from you as your company’s representative (not an email) to Mr. Tom Dahrman. company of your choice. Submit through the drop box link for a bad-news letter. This letter should include the appropriate “indirect” style of writing as well as any additional details that you think will make a better presentation to your dissatisfied customer. Submit your letter as a separate page of the several page document which you will turn in by the Module 4 deadline. You should review Appendix B beginning on page 626 in order to determine a correct letter format. Your grade will be determined mainly by the content of the document, but the correct format is important.
Go to page 274 and read # 1 and prepare an invitation related to the situation described in this exercise; include any details that seem appropriate. Submit via the Persuasive writing assignment link in the drop box.
For your sales letter, please write a letter or announcement/brochure about a product or service that you would like to sell. Please consider the appropriate audience for your product/service and identify them in a note at the bottom of your document. Photos, coupons, and other attachments can be used as part of your sales campaign. Submit via the drop box link provided for the Sales Letter.
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