Database Marketing

Go to the website for Scotts Miracle Gro at (Links to an external site.)Links to an external site..

What evidence do you see of database marketing and of personalization? Review the concepts presented in the section “Database-Driven Marketing Communications.” What steps should Scotts take to develop data-driven communications with visitors to the website as well as individuals who make purchases?



Post your answer to the discussion question posted above AND respond to AT LEAST 2 of your classmate’s posts.

Note: Please make sure to provide meaningful responses to your classmates’ posts! Simple Yes, I agree or No, I disagree will NOT earn credit points.


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