An explanation on how to appraise the firm’s resources and capabilities in terms of (a) strategic importance, and (b) relative strength.

Company: Apple

Apple Inc. in 2015

David B. Yoffie, Eric Baldwin

Pub Date: May 27, 2015

Product #: 715456-PDF-ENG

Source: Grant (2016) Contemporary Strategy Analysis

An explanation on how to appraise the firm’s resources and capabilities in terms of (a) strategic importance, and (b) relative strength.

Appraising Strategic Importance

Source: Grant (2016) Contemporary Strategy Analysis, Chapter 5

 

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