All students must complete a major project that is due at the end of the term. The purpose of this project is to provide you with an opportunity to: ü Examine a consumer behavior-related issue and/or problem in detail and first-hand, ü Gain experience analyzing a consumer behavior issue/problem that is not “pre-digested” or well laid out for you (e.g., you are not presented with all the relevant information in a tidy case format), ü Design and analyze primary market research that you have collected,

You are working at an area hospital dealing primarily with end-of-life decisions and palliative care. For this discussion, you will be reviewing the PSY605 End-of-Life Case Scenarios document and making recommendations based on the information provided in the scenarios. All end-of-life choices and medical decisions have complex psychosocial components, ramifications, and consequences that have a significant impact on suffering and the quality of living and dying. The issues involved in this process of decision making are based on issues of developmental stage, gender, race, ethnicity, culture, health, family, and physical, cognitive, and psychosocial states. For your initial post, you will apply concepts from developmental psychology to recommended courses of action for either Roger or Geri.
April 22, 2018
Disease Model Versus Positive Psychology Worksheet Read the scenario and answer the questions in no less than 200 words each. Support your responses with detail from this week’s assigned video and reading. Include APA-formatted citations and references. William is a 44-year old project manager for a large commercial construction firm. He started out as a gifted carpenter who greatly enjoyed designing and building custom furniture. However, after several promotions, he focuses on bringing in new business. He spends many work hours at his computer or on the telephone. He is divorced and rarely sees his two daughters. In recent years, he has gained weight and is displeased with his appearance, but has no interest in or energy for exercise. He does not sleep well because he worries about business problems at night. He was recently diagnosed with high blood pressure. Although he is financially secure, he rarely takes vacations or socializes outside of the office. He has begun to feel that his life is pointless.
April 22, 2018

All students must complete a major project that is due at the end of the term. The purpose of this project is to provide you with an opportunity to:

ü Examine a consumer behavior-related issue and/or problem in detail and first-hand,
ü Gain experience analyzing a consumer behavior issue/problem that is not “pre-digested” or well laid out for you (e.g., you are not presented with all the relevant information in a tidy case format),
ü Design and analyze primary market research that you have collected,
ü Apply some of the important concepts and knowledge you have acquired in the course, and
ü Combine your conceptual, theoretical, and analytic knowledge and skills with your creativity

For the project, each student should select a real-world marketing issue in which consumer behavior plays a critical role (some examples are listed below). This issue can be one that a company or organization that you have access to is grappling with or one that you can acquire information about by reading business or other publications.

Some examples of consumer behavior issues include:
1. How do marketers shape young consumers’ self-concept?
2. What kinds of consumers collect certain products (e.g., beanie babies, precious moments sculptures) and why?
3. Depiction of men in advertising and how it’s changed over the decades?
4. Understanding the psychology and consumption behavior of teens?
5. Experiential marketing and appealing to consumers’ senses (color, taste, sounds, scents, etc.)
6. How effective is social media in influencing purchase decisions?

 

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