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Assignment: Product and Place (Distribution)
The following Course Outcomes are assessed in this Assignment:
AB219-4: Apply product and place Marketing Mix elements to a product or service.
GEL-6.02: Incorporate outside research into an original work appropriately.
Unit 8, Part 2: Continued from Unit 7 Assignment
You can review Unit 7, Part 1 summarized.
Assume Proservice’s new product you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following:
- Discuss the different distribution models available for getting the product from the producer to the consumer.
- Using scholarly research, explain the advantages and disadvantages of using intermediaries.
Provide 2–3 direct quotes
, or paraphrases from your research incorporating them into your paper where appropriate using APA 6th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in APA format.
- Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
- Provide a distribution model that would be most effective for the organization of your new product. Explain why it would be most effective.
Access the Unit 8 Assignment rubric.
Provide an original minimum 3-page paper (comprised of Unit 7, Part 1 and Unit 8, Part 2) with additional title and reference pages using APA format and citation style.
Submit your Assignment to the Unit 8 Dropbox.
Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.