The company “Smart Insight” approaches you because they would like you to write a 1,000 word blog post for them on one of the 5S of Digital Marketing and Marketing Strategy: SAVE.
The company approaches you with the following request:
The “5S for Digital Marketing” are usually applied to define and align the business objectives with the digital marketing strategy of a company.
“Save” is usually used by third sector organisations to add value to their marketing propositions: saving the world from something is usually a tag line and a key message, which is then associated to a certain call to action (fundraising, donating etc…).
However, “Save” is also a key element of internal business and marketing strategy. We would like your professional opinion on how and why “Save” can be used by companies and organisations to maximise their profit or minimise their costs.
REMEMBER: Required length of your post: 1,000 words